Established in 2009, The Footsoldiers have humbly grown to become one of the largest independent Footwear Design Consultancies in the World. Having built a robust in-house design team comprised of variously skilled individuals, The Footsoldiers handle outdoor, lifestyle and performance design, and cover all genders and ages. Capable of handling large corporate business as well as small independent start-ups, The Footsoldiers have designed for luxury Fashion houses (Alexander McQueen / Hussein Chalyan) as well as designing products for some of the World’s top athletes (Maria Sharapova / Djokovic).

Design

01 - New Balance
 
02 - Puma
 
03 - Helly Hansen
 
04 - Ugg
 
05 - Who
 
06 - Clarks
 
07 - Boxfresh
 
08 - Canterbury
 
10 - Slydes
 
11 - Head
 
12 - PF Flyers
 
13 - Asics
 
14 - Belstaff
 
15 - Havaianas
 
16 - Fila
 
17 - Jack Wolfskin
 

Media

New Balance
 
PF Flyers
 
Fila
 
Tom Astrella
Co-founder
Tom Astrella
Co-founder
Place of Birth Born in London, England.
Background Studied Product Design at Middlesex University, graduating in 2003.

Began an internship at Puma before moving onto a full time position in 2004, designing footwear across a number of ranges: 96 Hours, Black Label, McQueen and Mainline.

Role Co-founded The Footsoldiers in 2009, with Hector Rubio.
Interests Futurism, documentaries, buying things I don’t need.
Favourite Shoe Nike Air Mag.
Hector Rubio
Co-founder
Hector Rubio
Co-founder
Place of Birth Born in Fuenmayor, Spain.
Background Studied Product Design and Development, specialising in footwear, at Cordwainer’s College at The London College of Fashion.

Completed work placements in Spain and China, gaining first hand experience of manufacturing processes.

Worked for French Connection, Ben Sherman, Te Casan and Puma.

Role Co-founded The Footsoldiers in 2009, with Tom Astrella.
Interests Family, travel, music, football.
Favourite Shoe Nike Air Max 90 / New Balance 1300.
Harry Brickwood
Design Manager
Harry Brickwood
Design Manager
Place of Birth Born in Berkshire, England.
Background Studied Graphic Design in Bath. Ultimately decided to follow his passion and in 2003 began working in the footwear industry for Dr Marten’s.

After a brief stint at license company GBMI, Harry joined Puma in 2008, working for the Blackstation Design team in London.

Whilst there he met Tom and Hector and together they collaborated on numerous fashion and lifestyle footwear projects.

Role Design Manager, with The Footsoldiers since 2012.
Interests Art, film, travel, music.
Favourite Shoe Vans Old Skool / Jordan XI / Jordan Future
Jack Astrella
Accounts Manager
Jack Astrella
Accounts Manager
Place of Birth Born in London, England.
Background Studied A-Level Maths, History and Computing. Joined The Footsoldiers in 2014 to assist with accounting and office administration.

Left The Footsoldiers and completed the first year of the Association of Accounting Technicians at Moore Stephens LLP.

Rejoined The Footsoldiers to focus on accounts.

Role Accounts Manager, with The Footsoldiers since 2014.
Interests Arsenal FC, games, darts.
Favourite Shoe Adidas Adipure 11Pro
Libby Arnold
Sr. Footwear Designer
Libby Arnold
Sr. Footwear Designer
Place of Birth Born in London, England.
Background Studied Footwear design at Cordwainer’s College at the London College of Fashion.

Joined luxury shoe brand Jimmy Choo as a design intern and followed this up with another design internship with avant-garde footwear brand FINSK.

Joined The Footsoldiers for a third internship in 2011 before moving to a junior role at G-Star Raw. Returned to The Footsoldiers as a full-time member in 2013.

Role Senior Footwear Designer, with The Footsoldiers since 2011.
Interests Fashion, travel, keeping fit.
Favourite Shoe Manolo Blahnik 'Hangisi' Jewelled Pump / Valentino Rockstud Heels / Reebok Classic.
Jawad Braye
Footwear Designer
Jawad Braye
Footwear Designer
Place of Birth Born in Kenya.
Background Moved to the UK in 1999 to pursue a career in design.

Studied Footwear Design at Cordwainer’s College at the London College of Fashion.

Completed a design internship in Munich, at basketball lifestyle footwear brand K1X before graduating and joining Japanese denim brand Evisu, in London.

After three years moved to Paris to begin working as a freelance designer.

Role Footwear Designer, with The Footsoldiers since 2011.
Interests Building and restoring old steel bicycles.
Favourite Shoe Visvim Folk Shaman FBT / Nike Air Jordan 1.
Rob Haddock
Footwear Designer
Rob Haddock
Footwear Designer
Place of Birth Born in Lancashire, England.
Background Moved to London from Blackpool to study Footwear Design at Cordwainer’s College at the London College of Fashion.

Completed degree in 2012, after spending a year on work placement with The Footsoldiers.

Joined The Footsoldiers and is the longest serving member after Tom and Hector.

Role Footwear Designer, with The Footsoldiers since 2011.
Interests Cycling, footwear.
Favourite Shoe Nike Air Jordan 1 BRED / Adidas Predator (Original).
Tom Weightman
Footwear Designer
Tom Weightman
Footwear Designer
Place of Birth Born in London, England.
Background Completed an Art Foundation course at the London College of Communication.

Moved on to study Footwear Design at Cordwainer’s College at The London College of Fashion.

Worked for Puma in Nuremburg, Germany during the third year of his degree broadening his knowledge of performance and lifestyle footwear.

Role Footwear Designer, with The Footsoldiers since 2012.
Interests Sport, documentries, music.
Favourite Shoe Adidas Predator Accelerator.
Natasha Creaton
Footwear Designer
Natasha Creaton
Footwear Designer
Place of Birth Born in Northampton, England.
Background Studied Footwear Product Design and Development at Cordwainer’s College at The London College of Fashion.

Worked for Kat Maconie on placement in 2012, as a Footwear Designer.

Joined The Footsoldiers after graduating from Cordwainer’s College in 2013.

Role Footwear Designer, with The Footsoldiers since 2013.
Interests Running, keeping fit, art, travel.
Favourite Shoe Vans Sk8 Mid Moc
Tom Matic
Footwear Designer
Tom Matic
Footwear Designer
Place of Birth Born in Northampton, England.
Background Studied Automative Design at Coventry University. Began working for The Footsoldiers in 2011 but in 2012 moved to Manchester following an opportunity to work on performance products for Umbro.

Came back to The Footsoldiers in 2013.

Role Footwear Designer, with The Footsoldiers since 2011.
Interests Football, running, music.
Favourite Shoe Nike Air Jordan XI / Nike Ronaldo R9.
Ana Rubio
Product Designer
Ana Rubio
Product Designer
Place of Birth Born in Fuenmayor, Spain.
Background Moved to England in 2005 and completed an Art and Design Foundation course at the London College of Fashion.

Returned to Spain in 2006 to study Product Design at Elisava Design School in Barcelona.

After graduating, began working for Anima across a range of disciplines: furniture, lighting, bathroom, appliances, childcare and accessories.

Came back to England and joined The Footsoldiers in 2013, specialising in accessories.

Role Product Designer, with The Footsoldiers since 2013.
Interests Hand crafting, sewing and pattern design, travel, volunteer work.
Favourite Shoe Nike Flyknit Lunar
Charlie O'Byrne
Graphic Designer
Charlie O'Byrne
Graphic Designer
Place of Birth Born in Essex, England.
Background Studied Textiles at the University of West England, specialising in Print Design.

Worked for Pentland Brands working for Lacoste, Canterbury and Kickers.

Role Graphic Designer, with The Footsoldiers since 2015.
Interests West Ham FC, R’n’B, graphic novels.
Favourite Shoe Nike Air Max 97 OG.
Charlie Astrella
Graphic Designer
Charlie Astrella
Graphic Designer
Place of Birth Born in London, England.
Background Studied Computer Animation at Teesside University, specialising in character design and pre-production.

Worked for seven years as a retoucher, visualiser and CGI artist for various brands including Adidas, Nike, Electronic Arts, Virgin and KFC.

Role Graphic Designer, with The Footsoldiers since 2016.
Interests Drawing, games, music, football.
Favourite Shoe Nike Air Max 90.

Contact

Emerging from an urban, gritty underbelly, Shoreditch has transformed into one of the trendiest and most vibrant artistic areas in the UK. With unexpected street art adorning nearly every surface and populated with destination retail stores and pop-ups, there is inspiration to be found in every corner. For this reason, in 2010, we made Shoreditch our base of operations. Should you need to contact us regarding a potential project or you have an inquiry regarding employment or internships, we would love to hear from you: please contact us using the details below. Visits to The Footsoldiers design studio are strictly by appointment only.
© 2009 - 2016 The Footsoldiers Design Consultancy Ltd. All rights reserved